ING NEDERLAND

With over 8.9 million accounts, ING is one of the largest and most prominent financial services providers in the Netherlands. ING offers its customers convenience, value for money and personal advice.

ING's service for corporate customers has taken a new, customer-centric approach. The way entrepreneurs prefer do to their banking is key.

Research shows that most business people want to spend as little time as possible on banking business. They want it to be simple and accessible. With ING these customers can conduct their daily banking affairs easily via the internet, with the help of the customer service advisors over the telephone or with the assistance of the ING branches.

When needed a customer can talk to an advisor personally to discuss, for example, an insurance policy, a pension, or a mortgage, but also payments and loans. This fits well with people starting there own business as well as already established small and medium-sized businesses: Do it yourself when you can, get advice when you need it.

The larger companies have their dedicated relationship manager who knows the company inside and out and, as a result, will be able to give concrete advice about more complex products. The portfolios of the relationship managers have a limited size allowing the relationship managers to spend time on their customers. Their customer knowledge enhances the quality of the advice, ultimately benefitting the customer.

ING's improved customer service model takes client centricity one step further, resulting in better customer service and in more value for money for entrepreneurs.

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